REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Browsing: BrandKnew
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
How Nike designed 14 Women’s World Cup kits–with help from the players
Many of the women taking the field in this summer’s World Cup were inspired as…
Egomaniac designers aren’t just annoying. They’re bad for business
Egos have no place in the creative industries. Removing egomaniacs from your office will result…
Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
AI, Camera Module Tracks Customer Reaction To DOOH Advertising
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
Studio O’s Liz Ogbu: Finding design clients is “a bit like dating”
The design consultancy founder reveals how she finds clients, why she refuses to hold traditional…