How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Browsing: BrandKnew
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
How Imagination Can Accelerate Performance
Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
The best way to brand a city? With architecture and food
Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Recycled design is more beautiful than it’s ever been
Just take my money. It’s rare that a Bluetooth speaker is truly distinctive. After all,…
The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…