Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
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IT’S NOT TOO LATE FOR SOCIAL MEDIA TO REGULATE ITSELF
Silicon Valley’s search and social media giants determine who sees what information, and how. Never before has…
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
This new study challenges what we know about color and type
Blue hyperlinks are one of the oldest design standards on the web. Here’s what a…
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…
Samsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…