Ikea’s next big play for smart homes is here
A partnership between Ikea and Sonos, launching in August, is a glimpse at the Swedish…
Browsing: BrandKnew
Why the airport of the future still doesn’t exist
After more than six decades, a better airport still eludes fliers–especially in the U.S. Here’s…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
MEETINGS ARE A MANAGER’S MEDIUM.
Imagine yourself as a painter. Specifically oil on canvas. You do landscapes, portraits, abstract art.…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
Talent on Tap: Why Online Labor Platforms Are Taking Off
With U.S. unemployment at historic lows, attracting qualified workers has become challenging. In this opinion…