Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
Browsing: BrandKnew
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
How brand humility can help drive success
As you’re brainstorming a new content marketing campaign, the word “humble” may not come to…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
An early glimpse at the computer of the future
With help from Map Project Office and Universal Design Studio, IBM’s Q System One is…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
How Introverts Can Learn to Network Effectively
Learning how to network effectively is an invaluable skill to have when it comes to…
Feelings of Nostalgia Can Make Us More Patient
Waiting is part of everyday life. We wait for dishes to be served at a…