Why Books Matter for the Long Run
Book publishing is a business and increasingly a technical one, but at its heart it…
Browsing: BrandKnew
Using AI and Video to Learn How the World Works
Simple actions like waving hello to a friend, objects falling to the ground and other…
SOCIAL MEDIA IS RUINING OUR MINDS—IT ALSO MIGHT SAVE THEM
THE INTERNET, YOU have undoubtedly heard, is bad for your brain. It can be especially damaging for…
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
What Traits Entrepreneurs Need to Succeed
Launching a startup and building it is fraught with unforeseen risks. It calls for passion…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…