What Brands Can Learn From Today’s Experience-Based Businesses
What Companies Can Learn From Today’s Experience-Based Businesses Today we live in an experience-driven economy…
Browsing: BrandKnew
Video continues to rise to dominance for magazine brands
Video Continues To Dominate, Some Publishers See Doubled Audience Numbers The October 2018 Magazine Media 360°…
Facial recognition remains tempting but toxic for tech companies
In a blog post announcing support for the Asia Pacific AI for Social Good Research Network and…
Brands and Politics: Should you join the debate?
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
HOW TO USE SIRI TO AUTOMATE EVERY STEP OF YOUR DAILY GRIND
FOR THE PRODUCTIVITY-OBSESSED, a more joyful and efficient life starts with good habits. Our sensible routines…
Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
In early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…