Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
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THE EMPRESS OF FACEBOOK: MY BEFUDDLING DINNER WITH SHERYL SANDBERG
TO RECAP: SHERYL Sandberg joined Facebook as chief operating officer in 2008, promising to make the…
Five Buzzworthy SEO Trends for 2019
The hottest SEO trends for the year ahead… You knew this article was coming. Some…
Online Reputation Management 101: What You Need to Know [Infographic]
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
Why Some People Say ‘No’ to Ads (and How to Change That)
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…