A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
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Harnessing the Power of Automation: How Leading Marketers Make It Work
Being a marketer in the digital revolution is tough. Information is created at lightning speed,…
40 Facts About How Psychology of Color Can Boost Your Website Conversions (Infographic)
“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays…
How Speed Affects Your Website (Infographic)
Speed is essential. There is no denying that a quick, nimble web page trumps a…
How a Four Loko Co-Founder Became the Leader of a Plant-Based Protein Beverage Brand
Chris Hunter helped come up with the controversial caffeinated alcoholic drink. Now he’s the CEO…
How Savvy CMOs Can Leverage Location In Their Marketing Mix
It’s hard to believe it’s only been about a decade since ads made the leap…
Francesco Franchi: On the Luxury of Newspaper
Making use of years of experience at award-winning design magazines, Francesco Franchi is now the…
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
Marketers should use AI to solve specific problems
Speakers at MarTech pull back the curtain on artificial intelligence Marketers should use artificial intelligence…
Customer Journey Maps: The North Star to Digital Transformation
Diving right into digital transformation can tempt any leader, but a lack of architecture might…