HOW DO SELF-DRIVING CARS SEE? (AND HOW DO THEY SEE ME)?
Q: How Do Self-Driving Cars See? A: It’s a sunny day, and you’re biking along one…
Browsing: BrandKnew
Marketers Push Agencies to Shoulder More Liability for Data Breaches
The risk of millions of dollars in fines adds a new flashpoint to brands’ relations…
A creative’s guide to starting a new business
Have an idea but don’t know where to start? Here’s a step-by-step guide. This guide…
Real-Time Content, Interactive Streaming Drive Digital Ad Revenues
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It…
Inside Canon’s influencer marketing program
For 23 years, Canon has managed a program of professional photographers called Explorers of Light.…
What Papa John’s can teach all businesses about marketing & leadership
John Schnatter may have stepped down from his position as Papa John’s chairman in July…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Despite 280-character expansion, short Tweets are still the norm
After increasing Tweets to 280 characters a year ago, Twitter says the most common length…
It’s All About Business Model Innovation, not New Technology
New technology, no matter how transformative, is not enough to propel a business into the…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…