The chief marketing officer as CEO of Marketing
This year’s Russell Reynolds survey and study of CMO leadership reported that there are record levels of…
Browsing: BrandKnew
Fast track – using brand development research to get ahead
A new white paper by research firm Ruby Cha Cha explores how businesses can use…
Data as water – the drinking and drowning of ‘marketing science’
Many within the industry would like their practice acknowledged as a science, however according to Alex…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Why designers should stay in the “problem space” as long as possible
The more time you spend devising goals, the less time you need to spend on…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Three Tips On How To Incorporate An Influencer Strategy At Your Next Event
Influencer marketing is the new darling of the modern digital marketing world, even though its…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…
The Influence of Instagram [Infographic]
Instagram has the potential to expand awareness of your brand—but it also has the potential…