Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…
Browsing: BrandKnew
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game…
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…
Why agency ‘brand names’ matter less
The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution…
How Gillette designed a razor for men who can’t shave themselves
Treo, a masterpiece of inclusive design, is a finalist in the 2018 Innovation by Design…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Shared Goodness Promise: 5 Questions With Jeff King, Sr. Director, Hershey
The Hershey Co.’s corporate social responsibility program has set out a new Shared Goodness Promise, which strengthens…