Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
Browsing: BrandKnew
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the…
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing…
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you…
New Balance is watching you
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
Why voice integration for brands is more important than voice search
There is a now infamous statistic among search marketers that 50% of all searches will…
Why customer-centric businesses thrive – seven tips for brands to refocus
With shareholders breathing down the necks of established organisations, some can find it difficult to…
Choking on choice? Psychologists show why retailers should clear the shelves
Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be…
Hamdi Ulukaya of Chobani Talks Greek Yogurt and the American Dream
A Turkish immigrant of Kurdish descent, Mr. Ulukaya brought Greek yogurt to the mainstream. Along…
HOW LOGITECH MADE A VERTICAL MOUSE THAT SOMEHOW STILL LOOKS GREAT
IF YOU THINK of ergonomic mice at all, it’s probably the same way you think of,…