INFINITI PREPARES FOR A FANCY, ELECTRIC FUTURE WITH A SLEEK NEW CONCEPT
IF YOU WANT to understand the future, look to the past. Or, this weekend, drive to…
Browsing: BrandKnew
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure…
6 is the new 30
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
53% of consumers more likely to purchase from brands that are transparent on social media
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than…
Playable ads and gaming: What’s next for marketers?
Playable ads have been a part of gaming recently, and there’s growing interest in playable…
HOW APPLE’S IPHONE X CHANGED SMARTPHONE DESIGN
IT’S BEEN NEARLY a year since Apple announced the iPhone X, which means it’s almost time for another Apple…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
The advantage of Artificial Intelligence in market research
An issue across every sector, from market research to employee engagement and government relations, is…