Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
Browsing: BrandKnew
Design is never neutral
Designers can’t simply make digital products easier to use. They have to think about what’s…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
The Simple Question That Can Make or Break a Startup
There’s an unassuming restaurant in Dallas called Chop House Burger, home to handspun milkshakes, truffle parmesan…
How Airbnb went from renting air beds for $10 to a $30 billion hospitality behemoth
Happy 10th anniversary Airbnb. When we first wrote about the company a decade ago, it was…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
The Science of Sharing: Who, What, Where, and Why [Infographic]
It’s the holy grail of social media marketing: How do you get users to share…
MOVING BEYOND THE PLATE: HOW RESTAURANTS ARE BECOMING THE NEW LIFESTYLE BRANDS
Restaurants are no longer just a place to have a meal. Today, customers are looking…
MORE THAN ONE: USING MULTIPLE VIDEO PLATFORMS TO MONETIZE CONTENT
People are watching videos more than ever before, but there’s more than one platform available…