5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen…
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Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
How digitally native brands are rewriting marketing rules to target Gen Z
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
How to win the Tour de France, in one image
New research about the physics of bike racing could change the sport. To the average…
SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…