Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Browsing: BrandKnew
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
10 Must-Haves for Creating an Ecommerce Powerhouse (Infographic)
The right features can make your ecommerce site a conversion machine. You take pride in…
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health…
THE DELICATE ART OF CREATING NEW EMOJI
BACK IN 1999, when the mobile internet first flickered to life on Japan’s i-mode, email was…
Are Your Benchmarks Up to Date? How Digital Advertising Performance Standards Are Changing
The standards for advertising performance benchmarks are getting higher and higher, forcing many marketers to…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
The 5Ws of Experience-Driven Commerce [Infographic]
Only 17% of people say shopping is their primary purpose when they visit a brand’s…