Apple’s plan to make its design less addictive
The company wants to make putting down your iPhone down a little easier. Hour upon…
Browsing: BrandKnew
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…
The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block…
Pentagram designed an identity that never stops changing
Cytora, an AI-powered insurance company, tasked the firm with creating a brand that could communicate…
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
FACEBOOK, SNAPCHAT AND THE DAWN OF THE POST-TRUTH ERA
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
AS RENTAL CARS FADE AWAY, AVIS WILL TRY ANYTHING TO SURVIVE
A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…