Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
Browsing: BrandKnew
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
The 6 biggest myths about technology addiction
There are widespread problems related to technology–but addiction isn’t one of them, writes psychology professor…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
15 movie posters by legendary late designer Bill Gold
Gold’s design for Casablanca was his second assignment, fresh out of Pratt. Yesterday was a sad day…
MIT and BMW are building the stretchy, inflatable future of cars
Imagine being able to change your car’s interior at the press of a button. Thanks…
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. n today’s…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…