5 ways brands can win in the “don’t just sit there” economy
The first part of 2018 has blown the lid off of a long-time conversation around…
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Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
These Playful Print Ads Illustrate Why It’s Worth Traveling in the Middle of the Week
BBDO Bangkok brings back its ‘Weekdays’ campaign for AirAsia Thai AirAsia books a return flight,…
How Social Media Is Being Used to Sell Real Estate
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…