Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
Browsing: BrandKnew
BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Does the world need another ad agency?
“The world doesn’t need another ad agency.” Dear Brand Owners & Marketers It’s amazing how a single tap on the space…
What Marketers Should Know About Personality-Based Marketing
Communicators and marketers can now adopt a personalized approach to their work, ideally one based…
Even Wall Street Couldn’t Protect Toms Shoes From Retail’s Storm
Bain Capital bought a 50 percent stake in the hip shoemaker, hoping to build on…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
The Experience Maker: 5 Questions With Samsung VP Zach Overton
A one-of-a-kind makeup tutorial with Sephora and Bixby, Samsung’s voice-powered digital assistant. A Fortnite gaming…
Money is sexy, so why is finance boring? – Mastering the art of marketing money
How do you advertise financial services when nobody wants to talk about them? Jac Phillips…
Exclusive: Walmart.com Redesigns As The Anti-Amazon
The retailer wants to translate the best parts of its stores–like the friendliness of its…