Google Is Turning Ads Into Games You Can Play
Google is introducing new playable ads inside other games. It’s an ad-Inception. Google is introducing…
Browsing: BrandKnew
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…
Advertising Agencies Need to Take Back Creativity
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The…
Haier Unveils Its Vision for the Connected Smart Home
Not exactly a household name to most consumers outside China, Haieris the world’s leading producer of…
Inside The Design Processes At Netflix, Slack, Pinterest, And More
The design platform company InVision has released an intriguing report on how some of the world’s most…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55%…
How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…