Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
Browsing: BrandKnew
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
The Influencer Content Barometer: Mr Ben Brown, Desi Perkins and Matt Stonie video campaigns reviewed
As influencer content grows in stature within the marketing mix of the biggest brands in…
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
Google brings AMP to email: What does this mean for email marketing?
Have you ever counted the number of premature obituaries you’ve read for email? The platform…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…