The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…
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B2B Demand Generation: Marketers’ Favorite Tactics
B2B marketers say email is the most effective demand generation channel for both sparking early-stage…
3 Insights From The Smartphone Designers Taking On Apple
Essential came out of nowhere to build a unique smartphone with rave reviews. Here’s what…
6 not-so-strange marketing takeaways from “Stranger Things”
The Netflix original thriller Stranger Things has more going for it than just its storyline and central…
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands. Marketing is a…
This Design Generation Has Failed
Today’s UX designers have failed to act in the best interest of users. To right…
Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?
Branding experts weigh in. Why do so many tech companies’ logos look the same? From…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…
Meet The Designer Who Created Black Panther’s Wakanda
Here’s how Hannah Beachler, the design force behind Moonlight and Lemonade, shaped the movie’s set…
How can we get more career experience in less time?
Experience can’t be faked and we can’t travel forward in time, so where do we…