How Ikea’s Ingvar Kamprad Built The First Global Design Giant
Kamprad turned a tiny business into a company worth many billions of dollars. He leaves…
Browsing: BrandKnew
Gap Is Trying Really Hard Not To Screw Up Its Logo Again
The last time Gap messed around with logos was in 2010. It presented a new…
How Marketing and Advertising Are Bound to Change In 2018
Ad blockers, live video and AI present opportunities as well as challenges. Digital marketing hasn’t…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
What’s New in Video Marketing? Trend Predictions for 2018 [Infographic]
A lot is happening in the world of video marketing, and an infographic by explainer video company Breadnbeyondcaptures…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…