Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Browsing: BrandKnew
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Going Mad For Micro: The Continuing Evolution Of Influencer Marketing
Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a…
Adidas releases limited-edition trainers that match Berlin subway seats
Adidas Originals has collaborated with Berlin’s public transport network Berliner Verkehsbetriebe to launch a pair of trainers that…
A Deep Dish Q&A With the Current—and Next—CEO of Domino’s Pizza
The Domino’s logo is particularly apt today, with news that one is leaving and two…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…