How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
Browsing: BrandKnew
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
THIS WEEK IN THE FUTURE OF CARS: ON YOUR MARK, GET SET…
EVERY HUMAN WHO gets down with the Gregorian calendar can celebrate New Year’s Day, that rare…
CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…
HAPTIC CONTROLLERS BRING REAL PAIN TO VR GAMES
OUTFITTED WITH A 3-D tracker and motorized capsules, the CyberTouch Glove was a $15,000 mitt that…
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
Graphic: Trump’s Tweets Can Be Reduced To 4 Rhetorical Strategies
A taxonomy breaks down exactly how the president of the United States uses tweets to…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
10 New Principles Of Good Design
Dieter Rams’s design principles get a 21st-century update. 2017 was a year of reckoning for…