Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Browsing: BrandKnew
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
Five global packaging trends for 2018
Packaging, particularly food packaging, has been a hot topic in the realm of sustainability and…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
For Social Video, Marketers Value Engagement Above All Else
And older metrics like brand recall are falling by the wayside Video is rocketing on…
What you need to know about SEO in 2018
Those involved in the SEO world know how complex and ever-changing the industry can be.…
AI Dominated 2017. Here’s What’s Coming Next
Experts predict where AI will go in 2018–and the role designers are destined to play.…
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…