3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
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How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…
HOW TO BUILD A CUSTOMER MARKETING ANALYTICS DASHBOARD
Having a customer marketing analytics dashboard can help businesses put hard data behind theories. But…
WHY CEOS NEED A STRONG PERSONAL BRAND
CEOs know that their personal brand is part of the public perception of their company.…
9 Big Design Trends That Will Shape 2018
Inclusiveness. Value. And super-powered AI. Everyone thought 2016 was bad. That was before 2017. Over…
The Secret To Great Logos, From The Gurus Of Corporate Branding
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
5 Productivity Hacks to Become a Better Marketer
Picture this: It’s Monday morning. You’re in your office, sipping your morning cup of coffee.…
Women in Business Q&A: Amanda Hill, Chief Marketing Officer, A+E Networks
As A+E Networks’ lead brand strategist, Amanda is responsible for managing and evolving marketing in support of…
AI Is Learning How To Make You Cry At The Movies
New research can predict how plots, images, and music affect your emotions while watching a…