First Principles: Elon Musk on the Power of Thinking for Yourself
First principles thinking, which is sometimes called reasoning from first principles, is one of the…
Browsing: BrandKnew
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
How Public Relations Pros Influence The Influencers
Remember the time you emailed Bill Gates and he agreed to speak at your office…
Mars CMO Andrew Clarke: ‘challenge orthodoxy, do the reverse’
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back…
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Its iconic letters stand among the most successful branding ever Peg Entwistle had come 3,000…
The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell
Think small. When I first joined Frog design, a global innovation firm, my role was…
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid…
What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…
THIS WEEK IN THE FUTURE OF CARS: TRIAL AND ERROR
NO ONE SAID it would be easy. As automakers, developers, and tech companies pump funds into…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…