Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
Browsing: BrandKnew
Gender Stereotyping in Digital Advertising [Infographic]
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how…
4 Ways Instant Gratification Has Changed Content Marketing
I want what I want, and I want it now. Even if I will be…
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…
A Smart Coffee Cup? It’s More Useful Than It Sounds
The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…