Ikea Asked 12,000 People What They Want From AI
Their responses pose a question: Where’s the gender-neutral voice assistant? Alexa. Siri. Cortana. Google Assistant.…
Browsing: BrandKnew
How Pentagram’s Michael Bierut Picks A Typeface
Once “typographically promiscuous,” Bierut has a simple method for selecting typefaces–as detailed in this exclusive…
Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Ad of the Day: Bose belays ‘Bliss’ with proposition showing the healing power of music
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
How Intuit Used Design Thinking To Boost Sales By $10M In A Year
The accounting software company embraces design at all levels of the organization, but it wasn’t…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…