What Don Draper Taught This Ad Agency Not To Do
To tackle their biggest jobs, the cofounders of Joan embrace roughness, naivety, and curiosity. In…
Browsing: BrandKnew
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day. Alongside funny…
The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…
Hey, Alexa: How Is Technology Transforming The Hotel Industry?
It’s safe to say that technological advancements have played a crucial role in the development…
Richard Branson on the Virgin Brand—and the Future of Travel
Promoting his new book—Finding My Virginity—this week, British billionaire and entrepreneur Richard Branson told CNBC’s Squawk Boxpanel…
How AI is Disrupting the Insurance Market
A New York-based insurer, Lemonade set the world record in December 2016 for settling a…
Twitter’s New Service Cranks Out 6-Second Videos for Advertisers
#Fuel also produces long-form content for brands Even Twitter wants in on the six-second ad…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…