A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
Browsing: BrandKnew
Big Ideas Are Getting Harder to Find
Stanford economists show productivity has not matched increases in research and development. Modern-day inventors –…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
YouTube Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…