Mastercard and WeWork Test the Future of Work and Commerce
Mastercard is leveraging its IoT solutions for shared spaces to create smart environments in locations…
Browsing: BrandKnew
The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
9 lessons in content marketing
Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one…
Why the death of a brand doesn’t have to be a Kodak moment
There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not…
Why good design and social conscience should underpin business and marketing strategy
Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building…
13 Statistics That Prove the Value of SEO [Infographic]
The good news: Four out of five marketing influencers (81%) describe their SEO strategy as…
The Merging of Marketing and Human Resources [Infographic]
We all know about the importance of aligning marketing and sales teams, but here’s a new…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’
The mad men and women of the ad industry have plenty of reasons to toss…
Four Steps to a Winning Lead-Generation Process [Infographic]
I’m sure this will come as a shock, but sometimes we marketers are guilty of…