Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Browsing: BrandKnew
2017: The Year UX Found Its Conscience
It’s been a bleak year. Chatbots went racist. News turned fake. And we’re beginning to reckon with…
Logitech Quadrupled Its Profits–With One Big Design Idea
Flourishing stock. Beautiful, useful products. And plenty of room to grow. Just five years ago,…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
Blockchain marketing technology has arrived and is about to explode
When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin.…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
10 Marketing Lessons From Apple (Infographic)
There’s a lot to learn from one of the world’s largest tech companies. Brainstorming ways…