By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
Browsing: BrandKnew
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
The Most Important Design Of 2017
By creating the Pro Hijab, Nike sends an important message about inclusion and encourages a…
Daniel S. Schwartz of Restaurant Brands International on the Value of Hard Work
This interview with Daniel S. Schwartz, chief executive of Restaurant Brands International, the parent company of Burger…
How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]
Let’s be real: Nobody enjoys buying insurance—from car to home to health… Buying insurance is…
Innovation Is Not the Key to Success, Reinvention Is
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
I’m not who you think I am: the pitfalls of social media listening
Social media listening only tells half the story, says Katharine Milner. Marketers need to make…