Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look…
Browsing: BrandKnew
Why digital brands are flocking to TV ads
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent…
How Vertical Video Is Transforming Social Advertising
As recently as five years ago, vertical video was the enemy of the internet. A…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
The Reason Your Brain Loves Wide Design
Fear. Dominance. Weakness. All help explain why humans choose wide cars and wide watches. It’s…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
Selling With Video: YouTube and Facebook Video Marketing
Want to create a sales video that converts? Looking for expert tips about building rapport…
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
The group Truth in Advertising is asking California regulators to investigate Gwyneth Paltrow’s wellness empire…
Dave Nelson: On Making Design Front and Center at Microsoft
The company’s principal creative director on how the small-team model works inside a big company…