How Pentagram Helped Samsung Rethink Its Design Language
Samsung tapped the design powerhouse to overhaul the S8’s interface and establish a cohesive design…
Browsing: BrandKnew
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
Online Audio will be a big boon for advertisers
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships We don’t call it radio…
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Crazy Things Elon Musk, Mark Cuban and Others Did to Get to the Top
When you’re an entrepreneur, you need to take risks to succeed. What does it take…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…