KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Browsing: BrandKnew
Hyperloop One Founders: We’re the Only Company Building ‘The’ Hyperloop
Hyperloop One’s founders are on their way to revolutionizing transportation the way the Wright Brothers…
Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…
Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
2018 is the turning point toward snackable spots The movement toward short-form video is alive…
Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Analytics approaches every marketer should know #1: Descriptive analytics
The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was…
Wolff Olins’s New CEO On Branding, AI, And The Future Of The Design Agency
Sairah Ashman brings 23 years at Wolff Olins into her new role, as well as…
Marketers, prepare: Voice search is growing
The following is an excerpt from an report out today by GeoMarketing: The shift to increased reliance…