Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
Browsing: BrandKnew
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…
Designers Are Forgetting One Major Element Of The Design Process
What do you do with broken products? You fix them. What do you do when…
Why influencer marketing agencies aren’t going anywhere
The growing prominence of digital influencers in social media marketing has left some worrying: are…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
It’s LinkedIn’s Turn to Enable Brands to Track Which Audience Types Visit Their Sites
Brands can also filter by date range to analyze the impact of their campaigns LinkedIn…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
WhatsApp humble brag: 1 billion daily users
SAN FRANCISCO — What’s cooler than 1 billion people using your product every month? More than…
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…