Culture, code and creativity, the three Cs of generating great ideas
If the true meaning of an ‘idea’ is a thought, conception or notion, then every…
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Yes, you can measure brand experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know…
How predictive AI is revolutionising marketing, careers and collaboration
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI,…
The Secret To Lego’s Social Media Success Is In The Creative Power Of Crowds
At Cannes Lions, Lego’s Lars Silberbauer broke down how one of the most popular brand’s…
Prepare For Gen Z Mom, The Ultra Millennial
Millennial moms, with their natural digital savvy and often progressive views of family, forced a…
Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Apple brings memories to life in new push
A Painstaking Archivist Lovingly Curates a Family’s Photos in Apple’s Film Promoting iPhone Memories Kodak…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…