What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…
Browsing: BrandKnew
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]
A successful marketing campaign can rarely be attributed to just one person. It takes a…
Writing: Six Types of Hooks to Reel in Readers
Have you ever tried fishing without bait? Yeah, it doesn’t work out so well. (The…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
BBDO, R/GA Rank Among Facebook’s Favorite Agencies
If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use…
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor…
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Guess Who Made Computers The Design Tools They Are Today? Women
California designers Zuzana Licko, April Greiman, and Susan Kare influenced a generation of graphics. [Image:…
Why Some Chat Bots Failed and How to Make Them Succeed
Opinion: Many may think doomsday for chat bots is near, but surprisingly, it isn’t Chat…