Obama Perfected Political Branding, And Now Trump Is Ruining It
So what’s next? Matt Ipcar, of the digital design agency Blue State Digital, weighs in.…
Browsing: BrandKnew
What Facebook, Google, And Tinder Would Look Like With A Brutalist Makeover
Brutalist UX is a growing trend. It may also be smart design. In UX, as…
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]
It’s only natural that we like people more when we trust them, and the same…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Celebrity Endorsers Are Not Influencer Marketing
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other…
Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…
Voicebot market growing faster than ever, but here’s a realistic take
Voice technology that power devices like Amazon’s Alexa and Google Home is the next frontier…
These Color-Changing Tattoos Monitor Your Health, No Wearable Needed
Researchers at MIT Media Lab and Harvard Medical School teamed up to create tattoo ink…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…