Can A Font Be A Whole Brand? YouTube Thinks So
With the launch of YouTube TV, Google wanted to make a statement. And it made…
Browsing: BrandKnew
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on…
Riding Shotgun With Uber CEO Travis Kalanick
In this exclusive excerpt from Adam Lashinsky’s new book, Wild Ride: Inside Uber’s Quest for…
How Sophisticated Branding Aims to Make You Rethink Cannabis
As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with…
4 Top Female Designers On The Design Industry’s Gender Problem
“We exist, we’re powerful, we’re going to give each other a leg up.” Coffee tables,…
What It Means To “Google” Something Just Changed Forever
Google doesn’t want to just answer questions anymore. It wants to guess the question before…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product Design
For Roshi Givechi, partner and executive design director at global design consulting firm IDEO, the…