The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
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Building a profitable messaging brand!
Secret Confessions Can Make Money, Message App Whisper Contends A few hours after learning a…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
Emotions that have no speed limit when it comes to virality !
Rage seems to be in Rage when it comes to emotions traveling the farthest and…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Podcast: What Authenticity Means to Stanford Professor Glenn Carroll
The appeal of authenticity is spreading. Consumers really care about authenticity, but what makes something…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
Our Obsession With Ikea Has Gone Too Far: Meet The Frakta Thong
Chafing guaranteed. Ikea’s bright-blue Frakta bag might be the Swedish furniture company’s most iconic design–and…
Exclusive: Behind Fluent Design, Microsoft’s Vision For The Future Of Interfaces
[Image: Microsoft] BY KELSEY CAMPBELL-DOLLAGHAN6 MINUTE READ Bojana Ostojic was working on Microsoft’s experimental mixed…
Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…