What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
Browsing: BrandKnew
Build Your Personal Brand by Conducting Business Like Best-in-Class Entrepreneurs
Acting with class and earning a reputation for being honorable is the foundation of living…
Design Thinking Needs To Think Bigger
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
Facebook Marketing: Why It Is Time to Rethink Everything
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?…
Is it worth investing in PR?
Why We Decided to Invest $48k in PR for Launch Of the tens of conversations I’ve…
The aura called Influencer Marketing
This Report Shows Just How Effective Influencer Marketing Can Be for Brands As more brands…
Google Hotel Ads Is Becoming the Behemoth Everyone Feared
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably…
Advertising in the Age of Distraction
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to…
How To Rebrand An Unsavory History
Hotels are prime locations for scandal and intrigue, but embracing a controversial past can be…