Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
Browsing: BrandKnew
The re branding of an airline
How to Redesign an Airline Look up and you’ll know: Air Canada is in the black.…
How to Use Social Media Activism to Build Your Brand
Today’s businesses need to have a positive impact on society In the 90s, name brands…
The Three-Hour Brand Sprint
GV’s Simple Recipe For Getting Started On Your Brand Warning: This is a post about branding,…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
Alphabet’s Inventive Spoon Is Changing Lives
Liftware Level, a smart utensil, delivers both food and freedom. Stefanie Putnam smiles broadly as…
In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…