Gotta have it? Why Pepsi’s dud could slow the in-house stampede
After years of brands thinking they could do it better (and cheaper, and faster) themselves,…
Browsing: BrandKnew
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…
How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…
How agencies are pushing voice technology
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend,…
Three Keys To Crafting Successful Videos On Social Media
Five years ago, companies would come to our agency with a fairly simple demand: “I…
After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador…
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Personalized Ads? Consumers Tell Marketers to Up Their Game
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
How Do Users Like Snapchat Ads?
Not much, but sponsored filters do better than standard ads Snapchat users see advertising on…