Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
Browsing: BrandKnew
Amazon quietly launches its own social media influencer program into beta
Social media influencers – like Instagram stars or YouTube celebs – often promote products they…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Marc Andreessen: “Take the Ego out of Ideas”
The venture capitalist explores how to shape an innovative mindset. When Marc Andreessen wants to…
When Masters Share Their Tradecraft Secrets
Taking a lesson from his childhood, the cofounder of an online school wants to democratize…
The time you will spend on social media
It’s no secret that social media is a massive and pervasive presence in our everyday…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…
5 Tips to Help Your Company Deal With Sudden Popularity
If you aren’t prepared, the best thing to happen to your business could hurt it.…
Inside Twitter’s Obsessive Quest To Ditch The Egg
An icon that came to represent Twitter’s dark side is giving way to one designed…
Want To Design For Social Progress? These Ex-Clinton Staffers Have Some Advice
The team behind the Hillary Clinton branding speak on what their experiences taught them, and…